The following provides an overview of the variety of marketing and communications work we've done for companies and non-profits.

Challenge:  This real estate developer's recent growth had made the scope of its business unclear. They are well-known for their integrity and did not want 'over-the top' marketing efforts. They asked for help creating a stronger brand identity. Specifically, they needed branded collateral to clearly tell their already excellent story, without appearing boastful or slick.

Solution:  We started with a branding exercise to determine the essence of the their brand. Then we collaborated with the client to write and design a press kit that would clarify the their key business lines. The finished piece uses muted colors and a stylized logo treatment to present the company with understated freshness. We took care that the copy positioned the client in the best light possible, but without being braggartly. Pleased with the finished piece -- a folder brochure with six inserts -- they asked to have this branded look brought through to their web site, company newsletter and investor presentation template. Their updated web site can be found at www.afevans.com.  Our next assignment is to help finalize the company's Core Values and launch an internal campaign to present this to the 600 staff members.

Challenge:  Re-invent the image of this biotech and genomics research center by reflecting a new era of management and staff, without abandoning 12 establishing years. Emphasize dynamic collaboration and robust resources.

Solution:  Our designers created an identifying look for the Center that presents them as new and fresh, yet stable and integrative. The sales sheets were written to present the Centers ongoing research to both biotech scientists and lay-people in an approachable, friendly style. The overall impression says, "they're dynamic, resourced, and eager to work with me."  Additional projects in the works include a web site revision, press kit, and trade show materials.

Challenge:  Support the capital development staff in launching their biggest annual fundraising campaign in U.S. corporations for the first time. In short order, get as many companies as possible to offer this fundraising campaign on-site to their employees nationwide.

Solution:  Approach as many leads as possible, sell the FVPF organization and the fundraising campaign, customize the campaign to suit their internal communications, deliver supporting campaign materials, and provide campaign troubleshooting support throughout the campaign. This project required careful collaboration with the FVPFs lean and tight development team, and dogged focus on finding, following-up with, and winning over corporate champions who already have too much on their plates.

Challenge:  Launch this non-profit while communicating a new and unusual angle on global responsibility.

Solution:  Our designer brought us to a final logo that embodies the spirit of the organization, one of protecting and caring for the world -- both its people and its places. The web team in turn created a colorful site that instills a sense of multicultural community, and provides mechanisms for taking action on global issues for our members. Threading the multicultural theme through the brochure, we developed a stand alone piece that communicates the vision of the organization, plus provides a tool for member registration and even donation.   www.ethicaltraveler.org

2)  Register environmental non-profits to benefit from financial donations that are in line with the program's overall vision and strategy.

Solution:  We positioned and sold this complex marketing program to merchants as well-worth its nominal processing fee for exposure to the Outside Life member base. We sold merchants on the idea that being a "friend of the environment" is simply the right thing to do, as well as a winning business philosophy with their target customers. To register non-profits for participation, we needed to assure them this was not a marketing scheme rife with conflicts-of-interest, but rather a legitimate program seeking to steer environmentally concerned customers to the environmentally-minded merchants who are willing to make contributions on behalf of their customers. Extensive and persistent cold calling, follow-up with printed materials, and in-person sales visits were required to properly communicate the integrity of this program, and the nuances of its implementation.